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Chipotle hires PR thingies and Marsden to deal with E. coli
Denver-based burrito boss Chipotle has enjoyed multiple years of PR joviality. In an attempt to further convince the American public that diarrhea burritos are good for them – and healthy — Chipotle...
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23 years late, Chipotle gets food safety religion (or so they lecture)
I just registered for an Ice Hockey Australia Level 2 coaching course. The course is rarely offered, and there’s only a couple of level 2 coaches in Queensland. It will take 25 hours of training to...
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Sounds like any other restaurant: Chorizo, comebacks, cocaine and customers...
Fast Company has a series of articles about the rise and fall and … of Chipotle. The core of the food safety stories seems to be that Chipotle milks its consumers, so has endless money to spend telling...
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Top 10 reasons telling people to ‘just cook it’ sucks as a food safety strategy
About 18 months after the 1993 Jack-in-the-Box E. coli O157:H7 outbreak, I, the erstwhile graduate student, gave a talk to a bunch of food safety types from government and industry. I showed a clip...
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Food safety education hasn’t hit me yet
Toronto-based Blue Rodeo’s Five Days in July was my favorite album of 1993 (at least the first 6 tunes). The song, Hasn’t Hit Me Yet, remains evocative. I got to meet-and-greet the band at one of those...
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